A big problem with websites like Foodpanda is that by the end of the day, they are not in control of how food is delivered, which sort of food is delivered, when it is delivered and how much time it takes for the food to be delivered. This is sort of a bummer. For example, if you want nice breakfast at 8 in the morning, there is a fat chance you’re going to get a restaurant listing on the website. In a very leisurely manner, most of the food outlets start opening at around 11 AM in almost every city in India.
If you go by the details about Yumist in this TechCrunch post, things may change for better and you may be able to order fast food online in India not when the restaurants open, but when you want it.
Founded in November 2014 by ex-Zomato CMO Alok Jain and food and beverage entrepreneur Abhimanyu Maheshwari, Yumist has a different proposition to Rocket Internet-backed FoodPanda or Zomato which focus on delivering from restaurants. Instead, Yumist targets the mass-market food industry with daily meals that cost upwards of 65 INR, or around $1. That’s more akin to street food, or the kind of meals that urban workers take during their lunch breaks.
But how will Yumist deliver food on demand? It handles all the processes in-house. Cooking meals, handling, storage, delivery, everything happens through the company instead of a network of hotels and restaurants.
The website currently delivers food in Gurgaon, South Delhi and Bengaluru but with a new round of funding it will be able to add 20 more cities in its listing.