Twitter overcharged as a bug in its app inflated video ad metrics by 35%

video ads metrics bug in the Twitter mobile app
video ads metrics bug in the Twitter mobile app

Twitter has let its advertisers know about a bug in its Android app that inflated video advertising metrics by as much as 35%, according to a report in Business Insider. The company has issued refunds to its advertisers for the overbilling for the media campaigns that ran on the social networking website between November 7 and December 12, 2016.

According to the official statement by Twitter:

“We recently discovered a technical error due to a Twitter product update to Android clients that affected some video ad campaigns from November 7 to December 12. Once we discovered the issue, we resolved it and communicated the impact to affected partners. Given this was a technical error, not a policy or definition issue, we are confident it has been resolved.”

It seems Twitter problems are just not letting go. The company has been trying to sell itself for a long time to various prospective buyers including Google, Salesforce and Disney. The social networking website is also facing stiff competition from Instagram, Snapchat and Facebook. It’s prominent employees are leaving the company and the top management has been trying hard to introduce new features despite stiff opposition from its core user base.

About Sarah Watts
Sarah is a technology buff. Not uptight about her writing skills, but when it comes to covering technology, she is a no holds barred writer.

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