If you’re just starting to think about implementing mobile marketing into your business, then you need to stop and make it one of your top priorities. Most users experience the web on a mobile device and if you are not reaching them then you are not reaching all of your potential clients. Below are some guidelines to get you and your business started in the mobile marketing game.
Make Your Website Mobile Friendly
A mobile friendly website is a site that users can properly view and navigate from their mobile device. If you want to reach a wide audience and offer full accessibility, you must take it into account. Websites should be made compatible for desktop, tablets and smartphones. So, if you own a modern tablet, manually test your website on it to ensure it’s completely operable. As well as the fundamentals, you should check that the text size is readable and links can easily be clicked on.
Users who go to sites that are not compatible for their device are more likely to be discouraged by a slow load time and move on to a competitor. Google also ranks mobile friendly sites higher in the search results, so it will enhance your optimization and allow you to reach more customers.
In the past, people used their desktops to do their online shopping, but now, most online sales are made through a mobile device. however, users are starting to transition to a mobile device for shopping. It is predicted that revenue from mobile commerce will equal 50% of all digital commerce in the U.S by 2017, which is only going to continue to increase as social media platforms begin to provide additional shopping options to users. For example, Instagram has launched a “buy now” option on its ads and Pinterest released a “Buyable” category.
Text Message Marketing
Also referred to as SMS marketing, using the power of text is surprisingly successful. Unlike an email campaign, text messages have an average open rate of 98%. are plenty of easy to use SMS campaign programs and software out there, that can get your business up and running quickly. Targeting your customers through this method could increase your brand awareness as well as your revenue.
Mobile Friendly Emails
While text message campaigns have a strong open rate, a well-designed email campaign can also be a success. Since there is a high probability that the user, will be viewing the email on their mobile device, the email must also be mobile friendly.
Build a Mobile Application
The statistics are in and Americans spend an average of 4.7 hours on their phones each day. So, you want to make sure your business is something they see every time they check their phone. A mobile app is one great tool to reach your customers to offer them special promotions. Push notifications are also an effective way to directly interact with your consumers. An app also allows you to offer your consumers an award program. There are plenty of companies out there, who can quickly design and build an app for your business, so reach out to them today.
Advertise Your Business
Running locally targeted ads on popular sites is an incredibly effective method of driving customers to your site, as well as them placing calls to your business. You will also want to make sure you have exposure on local listing sites, such as Yelp and The Yellow Pages to boost your local presence. Finally, you could consider advertising on social platforms such as Facebook to help drive customers to your site.
Mobile Coupons Bring in Customers
Many consumers are more likely to purchase goods or services when they can get a discount on them, so offering coupons out to new customers could have significant increases on your sales. Mobile coupons and discounts yield ten times the redemption rate of a traditional coupon, so implementing them should be a necessity.
No matter what type of business you run, if you want to continue to be successful you must make sure you implement a mobile marketing campaign as soon as possible. In addition, mobile marketing is constantly evolving, so you need to stay on top of current trends, and be ready to adapt your campaign accordingly.