Samsung still rules the smartphone market in India. According to Counterpoint Research captured 23.2% of the smartphone market in Q3, which is a small drop compared to 24.5% smartphone market in Q2. This might be because many local and Chinese smartphone companies are bombarding the market with highly exciting offers in terms of features, specs and pricing. There is a huge market for sub- $100 smartphones (below Rs. 6000) and this market is rapidly being lapped up by the new entries such as Micromax, Xiaomi and Xolo (just to name a few) and this is where the Korean electronics company is facing its toughest competition.
Still, according to the 2015 Q3 results, Samsung is selling the most smartphones in India. In the segment of low-cost and feature phones it retained its top position with a 19% share against Micromax’s 13.8% share. When it comes to selling cheap phones Micromax is easily its nearest competitor due to its ability to offer good features at lower cost.
To consolidate its position in the low-range smartphones market (again, it’s a huge market) Samsung is launching Galaxy On5 and Galaxy On7 budget smartphones. Both these phones will give the consumers the satisfaction of using quality touchscreen applications without stretching their budget.
Whereas smartphone markets are saturating in the countries like China and United States, India is still a growing market with 44% year-on-year growth for the second quarter.