Since its inception in 1998, Mozilla has been using the dinosaur as its logo. In 2016 it invited public in general to submit different logo and font proposals and finally, the company has decided to change its official logo with a totally new font and a different colour palette.
This is how the old Mozilla dinosaur logo somewhat used to look:
Now the new Mozilla logo looks like this:
This is how the Mozilla blog post describes its new logo:
Our logo with its nod to URL language reinforces that the Internet is at the heart of Mozilla. We are committed to the original intent of the link as the beginning of an unfiltered, unmediated experience into the rich content of the Internet.
In this video Mozilla shares its excitement about the new logo and what it means to the organisation:
Since Mozilla is basically for the Internet, the new logo has the ingredients of a typical URL. It has a colon, double forward slashes and the alphabets that normally constitute of a typical URL. The new Mozilla brand and logo is meant to convey Mozilla’s support for an open and accessible Web.
How does the new Mozilla logo look?
Frankly, it is not as exciting as it would have looked. A logo that looks like the URL could have been cool in the beginning of the Internet but now it looks quite cliched. And I don’t know why they’re making such a big deal out of the font selection. Even the “M” logo might be confused with the “M” of the Medium blogging platform. Anyway, if the guys at Mozilla are getting excited about it, there’s no harm in it.