A big reason why people use Snapchat is its self-deleting feature – images and videos are automatically deleted after some time. The same feature is being introduced in Instagram now – if you want, your images and videos will be automatically deleted after 24 hours. This feature is called “Instagram Stories” and it is almost same as Snapchat stories.
So why is Instagram, owned by Facebook, copying this, Instagram Stories, a popular Snapchat feature?
In 2013 Facebook tried to buy Snapchat for $3 billion (now it is valued at $18 billion, in 2016). The offer was rejected by Snapchat CEO Evan Speigal. So maybe Facebook always wanted to have this feature in one of its mobile apps.
Instagram was bought by Facebook in 2012 for $1 billion and then Facebook bought WhatsApp for $19 billion in 2014. It has its own Facebook Messenger if you’re wondering why Facebook has been purchasing instant messaging apps.
What makes Snapchat stories and now Instagram stories popular?
A great reason might be that these stories consisting of randomly made pics and videos are deleted after they have been viewed. They don’t stay there forever. So no matter how ridiculous a photograph or a video you have posted, you can rest assured that it is going to be deleted once you have posted it.
In Instagram, your photos and videos will be deleted after 24 hours. This Verge post explains in detail how you can use the new Instagram Stories feature.
Different tech magazines are commenting that this is a plain copy/paste job. The Instagram CEO Kevin Systrom gives credit where it is due. He told TechCrunch, “They (Snapchat) deserve all the credit. When you are an innovator, that’s awesome. Just like Instagram deserves all the credit for bringing filters to the forefront. This isn’t about who invented something. This is about format, and how you take it to a network and put your own spin on it.”
There has been a gradual decline in the content being posted on Instagram, and not only youngsters, but even adults are being drawn to Snapchat due to its feature of automatically deleting pics and videos. Instagram has recognised that sometimes people just want to share their moments with their followers and friends without preserving them for eternity.