Whenever you want to know something about your favourite movie or your favourite TV show or even your favourite movie star, you go to IMDb, the website that has practically every information about every movie ever made. At least the known ones. IMDb has just announced that it is shutting down its messaging boards.
In a recent announcement about the shutting down of its message board, the IMDb Post said:
IMDb is the world’s most popular and authoritative source for movie, TV and celebrity content. As part of our ongoing effort to continually evaluate and enhance the customer experience on IMDb, we have decided to disable IMDb’s message boards on February 20, 2017. This includes the Private Message system. After in-depth discussion and examination, we have concluded that IMDb’s message boards are no longer providing a positive, useful experience for the vast majority of our more than 250 million monthly users worldwide. The decision to retire a long-standing feature was made only after careful consideration and was based on data and traffic.
Although message boards can be a great tool to encourage interaction between website users, on a website like IMDb things can turn ugly very easily when people are very passionate about their favourite movies, TV shows and actors and moderating these message boards can turn into a full-fledged activity.
On the other side it’s a pity that when the world is getting more connected, certain platforms need to be shut down because people can turn really nasty while talking to each other. This problem manifests across the board, whenever people can interact with anonymity. It will take some years for the world to come to terms with this unprecedented connectivity and the ability to communicate instantly.
IMDb hasn’t yet actually shut down the message boards. But it will be phasing them out within the next 2 weeks.