Is Google Home quietly inserting ads in its interactions?


This CNET link reports that a Reddit user experienced a sort of an advertisement when using his Google Home. Here is the tweet of the person who thinks that Google might be trying to monetise Google Home through advertising:

After providing the details of the day the Google Assistant quickly adds “By the way, beauty and the beast opens in theaters today.”

When CNET contacted Google the company said that it was not advertising, it was just a contextual bit of information. An additional statement from Google said: “This wasn’t intended to be an ad. What’s circulating online was a part of our My Day feature, where after providing helpful information about your day, we sometimes call out timely content. We’re continuing to experiment with new ways to surface unique content for users and we could have done better in this case.”

The reference to The Beauty and the Beast has been removed from Google Home.

Even if Google is trying to monetise Google Home, as long as it is not direct advertising – because why should I be subjected to advertisements if I have already paid money to get the device – there shouldn’t be a problem.

Actually, even if aggressive advertising begins to appear on such devices, I wonder what sort of objections users can raise. Because the same sort of argument can be made for television.

The television, the hardware, is different from the programming, the software. Although you have paid for the television, you still have to pay for the content and if you are not paying for the content, you pay it via watching advertising. The same might be the case with Google Home – it is a device through which you are constantly using interactive content and hence, they will need to monetise it sooner or later, to justify continued production of the content.

About Amrit Hallan
Amrit Hallan is the founder of He writes about technology not because "he loves to write about technology", he actually believes that it makes the world a better place. On Twitter you can follow him at @amrithallan

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