Remember when people felt quite executive-like when they used BlackBerry Phones while other, less casual people fiddled with smart phones with touchscreens? When the market for BlackBerry tumbled and the economy turned favorable towards smartphones like the iPhone and variants of Samsung, HTC, LG and Nexus models. These new smart phones one just good for playing games and listening to music, you could also work with them and do everything you could do with the BlackBerry, just more conveniently with a platter of keyboards and other options. Using a physical QWERTY keyboard began to seem like a big hassle.
BlackBerry launched a few full touchscreen phones but it was never cool to own a BlackBerry phone. They launched multiple ad campaigns to reach the younger audience that was hooked to iPhones and Samsung Galaxy versions but they seem to have missed the boat.
With their new BlackBerry Passport they’re trying to win back the professional class that they lost to other phones. This new phone still has a QWERTY keyboard, although it has been vertically shrunk. As you can see in the image, it looks quite wide, and to be frank, quite odd considering the sort of phones flooding the market these days. Their target audiences always been the professional class and maybe they have done enough research conclude that a wider screen would be much appreciated compared to the standard iOS and Android devices.
As you can see in the image, it’s the “squarish” device with a complete square touchscreen of a 1440 x 1440 pixel resolution. It has a QUALCOMM Snapdragon MSM8974 quad core chip to give it great power (although it is unclear exactly what chip is being used, but the capacity seems to be hoovering around this). BlackBerry Passport comes with microSD support and a non-removable 3450 mAH battery pack. With a single charge it can give you around 15 hours of middle to high usage. The real camera that comes with an LED flash supposed to be 13 MP and the facing camera is 2 MP.
Image source: crackberry.com