Is Adobe a software marketing company now?

Adobe being a softer marketing company

I didn’t know Adobe these days portrays itself as a “software marketing company”. I was reading about the company’s latest acquisition, LiveFyre, and this Fortune article mentions Adobe as a “software marketing company”.

I have always known Adobe is a company that builds great creativity tools like Photoshop, Adobe Illustrator, Dreamweaver (a web design and web programming tool), and even some Flash development applications. I never thought the company was into software marketing.

About Amrit Hallan
Amrit Hallan is the founder of He writes about technology not because "he loves to write about technology", he actually believes that it makes the world a better place. On Twitter you can follow him at @amrithallan

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